Nintendo is known for many things: innovation, quality, terrible third party relations, etc. Throughout the years, the company has cultivated a reputation as highly creative, exacting master artisans. It’s one of the many reasons they’re so beloved by fans around the world. They don’t just make games, they make worlds and characters that are instantly recognizable and overflowing with personality. Creativity is a fundamental part of their identity as a company.

However, in recent years they’ve garnered a reputation among some as a bunch of corporate stiffs who keep churning out the same-old-same-old that they’ve always been, like Activision with Call of Duty, Ubisoft with Assassin’s Creed, or Capcom with…well take your pick. So what’s different? What makes the Nintendo titles of today “corporate cash-ins” instead of visionary, artistic masterpieces? If I had to give my two rupees on the subject, I’d say the issue isn’t that the games are bad or mechanically unsound, it’s that they lack personality.

So what even is personality? What makes it so important? What happens when a game doesn’t have it? Let’s take a look, shall we?

What I Mean by Personality

What is personality? Well, typically the word refers to the psychological concept of a collection of behavioral traits that determine how one sets priorities and reacts to different situations. Seeing as I’m writing about video games, however, that definition isn’t really of much use. For the sake of this article, I’ll just define it as the interplay between a game’s aesthetic choices (visual design, music, story, etc.) and its gameplay that give each game its identity.

Huh…that’s pretty vague, isn’t it? Maybe a visual aid is in order; consider the following image:

Clearly, these are all Mario games, but because each one has a unique visual style, even people unfamiliar with the franchise can easily tell that each one is a different game (Okay, technically you can get them all on one cartridge, but that’s beside the point). Furthermore, those who’ve played the games will tell you that despite each game staying true to the Mario formula, each game has its own unique mechanics and gameplay quirks that makes the gameplay feel different. That’s basically what I’m getting at when I say personality: a game’s unique look, sound, and feel. It’s why the first Paper Mario is cute and colorful while it’s sequel, The Thousand Year Door, is wry and occasionally dark, or how the claustrophobic corridors and eerie music give the Metroid series its trademark sense of isolation and unease, and so forth.

That’s basically what I’m getting at when I say personality: a game’s unique look, sound, and feel.

For the Want of an Identity

What happens when you have a mechanically airtight game that lacks the personality to set itself apart? You get the New Super Mario Bros. series.

When New Super Mario Bros. first came out on the DS, its deliberately vanilla presentation was—I dare say—welcome, considering it had been roughly fifteen years since Mario’s last new 2D outing. The aesthetic was familiar but modernized, making it a great choice for a game meant to be just that: a throwback with modern graphics and design sensibilities that epitomized what it meant to be “Mario”.

So what’s the problem? Nintendo made three nearly identical sequels, that’s what. Make no mistake, each game is excellent in its own right, but they’re all so ridiculously similar in terms of their visuals, gameplay, level themes, and music that they’re practically the same game! The New Super Mario Bros. series is proof that too much of a good thing is entirely possible. I honestly believe that if Nintendo had taken the time to give each game its own unique style—visually, setting-wise, musically, or otherwise—each game would be fondly remembered as classics, but because each game used the same “New” style, each one was more forgettable than the last. Ironically, between this and the lukewarm reception of Yoshi’s New Island, the word new has become Nintendo fan jargon for “safe” and “uninspired”.

The New Super Mario Bros. series is proof that too much of a good thing is entirely possible.

Making Okay Games Great

Alright, so an otherwise great game can lose its appeal without personality, but let’s be real for a moment, a game riddled with questionable design can’t really catch on just because of its personality, right? As proof of the contrary—and possibly of me secretly having a death wish—I present the 1995 cult-classic, EarthBound.

Are you still reading? Okay, good.

If I had to summarize the gameplay of EarthBound in one word, I would say it’s serviceable. As R.P.G.s go, there are certainly more streamlined experiences on the Super Nintendo. In terms of core gameplay, EarthBound is very traditional. There are some minor mechanics which distinguish the game, but they honestly don’t affect the overall experience that often.

On top of that, EarthBound features some questionable design. EarthBound‘s interface is archaic, even for the time it was made. Simple actions like talking to people or investigating an object (which are separate actions) take multiple button presses with the default controls. Admittedly, there is a way to automatically do all of that in a single press, but if you didn’t read the manual or hear about it from someone else, you’d never know it’s there, likely because it’s unintuitively mapped to the L-trigger. Aside from that, inventory management is downright tedious, with actions like trading items between party members—or just buying and selling for that matter—taking many more windows, confirmations, and button presses than needed.

EarthBound‘s interface is archaic, even for the time it was made.

The game also has some difficulties with difficulty. Simply put, the game’s difficulty curve is as wild as its enemy designs. The beginning is particularly rough, with grinding being a must. Things do get easier once the other party members start showing up (several hours in), but the game loves to throw curveballs at the player.

And yet, the game is heralded as a masterpiece, and for good reason! Ask any EarthBound fan what makes the game so great, and I guarantee you they’ll mention the game’s quirky atmosphere long before they talk about the mechanics. EarthBound is full of humor, thought provoking themes, and obscene amounts of heart. In a fitting twist, EarthBound defies the usual mantra of “gameplay first” and sells itself almost entirely on its personality. If the game was just another fantasy epic about orphans saving the world from the physical manifestation of darkness—or whatever—I highly doubt anyone would remember it. Personality is what elevates EarthBound above its mechanics and earns it the title of classic.

Stay Fresh!

As I’ve stated prior, Nintendo’s struggled with getting personality right in their games of late. Some franchises—like Mario—are suffering from overexposure while others from Nintendo over-simplifying them in an attempt to be more accessible—thus removing the fun quirks that made them stand out in the first place. Fortunately, many of the Big N’s recent titles show that they haven’t completely lost their creative mojo: the urban, 90’s kid aesthetic of Splatoon, the jazzy sound and Geisel-esque environments of Super Mario 3D World, and the beautiful Ghibli styled world of the up-coming Legend of Zelda: Breath of the Wild, to name a few.

Next to gameplay, personality is the most important aspect of a game. Even if a game has great mechanics, it will quickly be forgotten if it doesn’t have the charm and appeal to leave a lasting impression. Likewise, a game with a lot of character can convince players to look past many of its flaws and hold it as a classic. And while Nintendo sometimes screws up and turns out games that don’t feel like they had much heart put into them, let’s be honest: there’s something about Nintendo that makes us willing to look past such missteps.

About the Author: Glen Straughn is a life-long Nintendo fan whose love of video games has inspired to pursue a career in computer programming. Currently, he is studying to get his masters in Computer Science at Oklahoma State University. He’s an INTJ on the Meyers-Briggs personality spectrum, which in fiction is the personality most often associated with evil geniuses like Professor Moriarty.