To Backlog or Not to Backlog Scott’s Thoughts

That is the question. The question we are all asking as a new wave of indie titles hits the Nintendo Switch each and every week.
It’s nearly impossible not to fall behind.

To illustrate this point, consider the following group of games: Shovel Knight, TumbleSeed, Thumper, Sonic Mania, SteamWorld Dig 2, Golf Story, and Stardew Valley.
Did you purchase and play all of those?
This is just a quick list of games filed under “DON’T MISS” off the top of my head. Chances are, you’ve let a handful of these slip through the cracks. (If you actually played all of those, I want to shake your hand.)

Each week is a new opportunity to either A) catch up on amazing games in the backlog, or B) play the newest latest game that was released.

Option A feels good because you get to experience that title that’s been sitting on your wish list, enjoy it, and cross it off.
It creates a problem, though, when it causes your backlog to grow. Thanks to the deluge of new releases, truly “catching up” isn’t really an option.

Option B is exciting. You get to buy a brand new game and join in the conversations while it’s still hot. All the Nintendo podcasts and groups are discussing it.
The downside is, it prevents you from getting back to some of those earlier eShop games that received 8s or 9s out of 10.

No matter what we choose, we’re missing out.
How do you pick between shoring up your collection and trying out the latest greatest?

You have better chances of enjoying your purchases, and not regretting them, if you go with the backlog. Hindsight is 20/20, and a few months after a game launches, you know from the way a title is talked about (and IF it’s even remembered) if it’s worth it or not. You probably build a wish list and whittle it down as your perception of each game’s value evolves with time. What’s left is a series of sure-fire hits that you’re bound to enjoy.

Delve into games like that.

The cutting edge is risky, but rewarding. You can get in on a game’s fandom on ground 0 and be a part of a community’s formation. Other times, the game just isn’t what you thought it was and you’re out $10 or $20.

When you have a really good feeling about an indie title, and you can just sense that you will love it, buy it on launch day. Don’t let it pass you by. During those times, the backlog can wait.

#NotMyNintendo Scott’s Thoughts

Nintendo’s reward program has evolved and devolved over the years. There was a really nice sweet-spot during the Wii era, where lots of great games earned you points and those points could be redeemed for awesome physical prizes. I enjoyed that period and collected a lot of exclusive merch that made me feel like a part of the—well—club.

Things are different with today’s program, My Nintendo. The approach pivoted from rewarding surveys to gameplay accomplishments and task completed instead, which is a sensible exchange. However, with the new program, we’ve firmly waved goodbye to physical goodies like tote bags and hanafuda cards, left to spend our Gold and Platinum coins on in-game outfits, themes, and digital wallpapers.

Turns out, it’s no replacement. I was excited at the onset of My Nintendo, as a few games were offered for redemption: WarioWare Touched!, a DS title, and a Zelda-themed Picross game exclusive to the loyalty service.

Eager for more rewards like this, I quickly became disappointed when I found nothing worthwhile to spend my coins on.

Worse, the digital currency was a ticking time-bomb. Expiration dates loomed over my Nintendo piggy-bank, which threatened to disappear if I didn’t hurry up and spend it on a bunch of themes I would never use.

I don’t feel particularly rewarded by Nintendo, which is a problem when you consider that I’m their best customer: a day-one early adopter, a collector, a completionist, and a brand ambassador dedicating my life to working for them free of charge.

If their customer loyalty program isn’t for me, then who is it for?

What does the Future of Gaming Hold?


VR and AR are certainly hot topics, and we’re discussing those as well as other future possibilities as we look at what is to come. The future of gaming could look quite different than what we’re experiencing today, so Simeon and Scott are placing some bets on what’s coming down the pipeline!

“Escape the Premises” Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0
http://creativecommons.org/licenses/by/3.0/

Welcome to Your Future: DLC Expansion Passes Scott’s Thoughts

Nintendo has been diversifying their income of late. Not content to only sell you a console per generation and a shelf-full of games, offerings have increased to amiibo, special editions, and add-on downloadable content.

Rather than earning $40 off of Metroid: Samus Returns customers in North America, Nintendo was given twice the amount by hardcore fans who bought the limited box-set and amiibo two-pack.

There’s a new pricing model on the rise, and Nintendo calls it the DLC Expansion Pass.
Some might remember Legend of Zelda: Breath of the Wild as the game that introduced the Expansion Pass to us, but this method of DLC delivery was first utilized in Mario Kart 8 on Wii U, where two major add-ons were sold in one bundle and fulfilled over time.

Of course, Nintendo is one of the last companies in the industry to adopt the practice, but now that they have, there’s no looking back.

Seeing the success of Mario Kart 8 and Breath of the Wild, Nintendo and Ubisoft created an Expansion Pass strategy for Mario + Rabbids and Fire Emblem Warriors.

It’s a brilliant business model for a number of reasons.

  • Players are encouraged to purchase additional content as early as day 1, when excitement for the game is at its peak.
  • The people most likely to give a business money are the ones who are already giving it money.
  • Revenue earned from advance DLC purchases fund continued development, where teams can keep working with existing assets for some time, rather than switching to a more expensive project from scratch.
  • Expansion Pass owners are extremely unlikely to sell their game for some time, delivering a blow to the used market.
  • 100% of DLC sales go straight to Nintendo, not split with a retailer.
  • Prevents the base sticker price from climbing.

The benefits are self-explanatory, but the final one could use some unpacking.
High-definition video games have been $60 for a considerable amount of time (over a decade). Nintendo gamers held onto the $50 threshold a bit longer thanks to Wii’s standard definition output.

The cost of a video game feels high. It’s the better half of a hundred dollars. But it has remained low relative to two major factors:
1) Development costs are rising, not declining. 2) Inflation is constantly active.

Watch our Pricing Through The Ages video to get an idea of how quickly the dollar loses value. You need more “money” to purchase the candy bar today than you did five years ago. Despite this, software prices remain steady.

That’s why Nintendo has been diversifying, and the Expansion Pass is a win-win strategy. Gamers get to support the developers of titles they care about, and Nintendo gets to stay in business!

Make your Gaming Time Matter Scott’s Thoughts

35 hours.
That’s how many I put into Picross S for Nintendo Switch. It was an impulse buy at $8, “cheap” by many standards, but its true expense was my time.

My days contain 24 hours, like yours, but not many are leftover for gaming. What precious little minutes remain for entertainment must be wisely spent, and I failed to do so with Picross.

Don’t get me wrong; I love the series. But this particular title didn’t offer much by way of new or exciting material. My first few hours were motivated by fun, and I played a bit longer in multiplayer, which was a worthwhile experience with friends and family.

The rest of my time was spent out of compulsion. Nintendo has successfully trained me as a collector, so earning the medals on each group of puzzles felt rewarding at first, but ultimately became a chore.
I truly noticed the problem after completing all 150 levels, then immediately setting out to do them again in Mega Picross mode. The SAME puzzles!

I wanted to be 100% done with the game so that I could move on to other, more fun titles.
Therein lies the issue: I didn’t have to complete the game to move on. I should have closed the software, let it rest, and came back in a few weeks or months.

What I endeavor to do in the future, and I encourage you to as well, is make wiser choices with your gaming time.
Maximize your fun. If a game isn’t doing the trick, sell it. If you can’t get rid of it, forget it.

Our time on this planet is short, so recreation should be used for relaxing, improving skills, and most importantly: spending time with people we care about. Whether that’s your friend or your spouse, gaming can be a great way to grow bonds.

You don’t have to prove anything to anyone by being a completionist. For goodness sake, there aren’t even achievements on your Nintendo profile! And you don’t owe it to yourself to slog through a game just because you purchased it. You wouldn’t eat every bite of a meal at a restaurant if it tasted bad, or pained you to swallow, right? The same applies here.

Rocket League & New Bundles Launching Soon!


Black Friday is almost upon us, and Nintendo is gearing up for a big holiday season! Third parties and indies are also joining in the festivities and launching a slew of games soon. Let’s look at what’s coming up!

“Escape the Premises” Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0
http://creativecommons.org/licenses/by/3.0/

It’s True: Games ARE Made by Humans Scott’s Thoughts

Something especially cool happened at E3 2017. If you only watched Nintendo’s press conference, you missed it.
Shigeru Miyamoto came out on stage and promoted Mario + Rabbids. But even Miyamoto-san wasn’t the star of that show; Davide Soliani stole the spotlight.

Davide was the lead on developing Mario’s crossover with the Raving Rabbids. As you’ll remember, his passion project got leaked onto the internet and was met with a collective “huh?” from gamers.

It was a demoralizing period for his team, having poured months and months into crafting the perfect crossover that no one knew they wanted. The premature announcement was met with uncertainty.

The team pressed onward, through the disappointing turn of events, and made it to E3 where Kingdom Battle had its proper announcement and another shot at recognition. Nintendo lent Miyamoto for Ubisoft’s stage, as well as dedicated a slot of time in their Treehouse stream to showcase the game.

Sentiment around the game started to turn, but nothing so critical happened as when the camera at Ubisoft’s press conference focused in on Davide.

The developer had given Miyamoto the honor of introducing his game on stage, but Miyamoto turned the praise back to Davide and the crowd got to watch his reaction as tears streamed down his face.

The French game designer was overcome with emotion as his sweat equity had finally culminated in a finished product. But most every developer experiences that sensation. Davide also had the unique opportunity of getting to work with an industry idol, and partner with Nintendo on their own property. To see Miyamoto himself introduce a game that he had conceptualized brought him to tears.

“Don’t cry Ubisoft man” became a meme, a tee-shirt, and a rallying cry for those who wanted to show their support for Ubisoft’s crazy mash-up and the people responsible for creating it.

Sometimes, gamers just need a small reminder that humans create the software. Behind every work is a team of individuals with families, needs, and dreams.

For Davide’s sake, and those like him, measure your tone carefully when offering criticism online. The status quo is harsh, and it takes more effort to be constructive. Go the extra mile.

Back to Mario Kart’s SNES Roots!


Simeon grew up with Super Mario Kart, but Scott’s only played it once. This should be interesting. We start with a grand prix and end with a fierce balloon battle. Watch until the end for something you probably never wanted to see!

“Escape the Premises” Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0
http://creativecommons.org/licenses/by/3.0/

Are Monthly Switch Releases Sustainable? Scott’s Thoughts

Since Nintendo launched Switch in March, they’ve quickly built out the library with solid 1st party hits.

Select 3rd parties, and a swath of independent developers, have also been instrumental in filling out the gaps.

From Legend of Zelda: Breath of the Wild to Super Mario Odyssey, one can’t help but be impressed with how this hardware’s first year has been supported by stellar software.

For the first time in many years, consumers are actually starting to say “there are just too many good games. I wish they would delay some of these.”

Who can possibly manage to play Odyssey, Skyrim, and Xenoblade all back-to-back?

What’s more,  how will Nintendo maintain this breakneck development pace?

Here’s the important factor to keep in mind: Switch has a team of software designers about twice the size that Wii U had. Where did all these extra developers come from?
Well, Nintendo merged the 3DS and Wii U departments together shortly after R&D on Switch began, bringing home and portable development under one roof.

3DS is seeing it’s last days as more and more resources are allocated to developing new experiences on Nintendo’s hybrid console. And they’re selling like crazy.

I expect the manic pace to continue for the foreseeable future. It won’t be a gigantic new title like Super Mario Odyssey dropping each month, but I could see twelve releases spread over a year like so:

  • 2 Wii U/ ports (think: Smash Bros.)
  • 1 HD remake (think: Kid Icarus Uprising)
  • 1 Kirby
  • 1 Yoshi
  • 2 big franchise sequels (Mario, Metroid, Zelda, Donkey Kong, Splatoon, etc.)
  • 1 new IP (a la ARMS)
  • 1 partnership with a 3rd party (like Rabbids)
  • 1 collection (BoxBoy would work well)
  • 1 party game (people must be getting tired of 1-2-Switch, right?)
  • 1 crazy announcement no one could ever predict

And that’s twelve games right there. As you can see, it’s totally doable for the Big N to publish something every 4-5 weeks.
The only question remains: can our wallets and schedules keep up with the runaway hype-train?

Super Mario Odyssey – Co-op Exploration!


It’s Simeon’s first time going hands-on with Super Mario Odyssey, and Scott’s beaten the game! In an effort to not be too spoilery, we’re just hunting for moons in an early world (the Cascade Kingdom) and not wearing any costumes that are TOO amazing! We have a blast and we get rich on purple coins and moons!

“Escape the Premises” Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0
http://creativecommons.org/licenses/by/3.0/

What if Classic Editions were Switch Cartridges? Scott’s Thoughts

“It’s so hard to find the NES Classic Edition! Why can’t Nintendo just put all those games on a cartridge and call it a day?”
It was the same story with the Super Nintendo version.

Nintendo fans and collectors, left baffled by supply issues, often bemoan the fact that these collections of retro games aren’t made available for Switch.

What if Classic Editions weren’t miniature reproductions of the original consoles, but simple game carts or eShop downloads?

Pros:
+ More convenient
+ Cheaper
+ Portable
+ Easier to purchase
+ Less clutter

Cons:
– You don’t get the original controllers
– Only lasts one console generation
– Less of a collector’s item
– Not as nostalgic
– Well… you can’t hack it to add more games.

Personally, I’m really glad Nintendo chose to recreate the consoles. I’ve been wanting NES to return to store shelves for a decade, but I never predicted the genius of shrinking it down to the size of your palm and preloading it with games.

I can also now say that I own an SNES, which is the only console I missed while growing up.

It’s easy to beg Nintendo to make things more convenient and cut some corners, but the experience just wouldn’t be the same.

When Ignorance Isn’t Bliss Scott’s Thoughts

They say “ignorance is bliss,” which can be true.
If you’re enjoying a meal that accidentally touched the ground, you’re probably better off not knowing that.
We’re always within a small distance from insects, but if they’re not bothering us… ignorance is bliss.

Other times, being ignorant just leaves you feeling left out. Like for the gamer who’s never played a Final Fantasy title in their life, and the discussion turns to the series.

Here’s what it sounds like to me, someone who has never touched the popular RPG franchise:
“Oh man, when are we ever going to get the proper follow-up to Twelve?”
“You know, Three is actually Six in Japan.”
“I’m holding out hope for Fifteen Two.” (What is this, Cribbage?)
“Why did it take so long for Seven to get remastered?”
“One and Four are available on iOS, but you’ll have to buy an original PlayStation to access Five.” (Clearly, I’m making all of this up.)

Final Fantasy games are referred to simply by their number designation, which makes conversations around them even harder to follow for newcomers.

When people start talking FF, my eyes glaze over.

Sometimes I wonder if I should play the entire series just to be in the know.

The Secret Selling Point of the Switch Scott’s Thoughts

It’s not what you think it is.

It’s not the games. It’s not the price. It isn’t the user interface or the branding.

The secret selling point is that the Switch is fun to use.
It’s physically fun to play with.

That dumb snapping noise that plays in all the commercials? It underscores one of the core benefits of the experience.

Seeing the hardware’s multiple configurations raises intrigue, then the tactile feedback received when sliding the pieces together does all the convincing.

Nintendo used to say Playing is Believing, but they advanced this concept a step further by creating believers before the console even powers on.

There’s a 2D Breath of the Wild on Switch eShop Scott’s Thoughts

On the Nintendo Switch eShop, there’s a 2-dimensional Breath of the Wild for sale.

It’s called SteamWorld Dig 2.

This is an indie title by Image & Form. You don’t have to like steampunk culture or have beaten the original to enjoy this title, it stands on its own as a must-play.

Everything that you loved about the the open-world Zelda adventure is here, in this little downloadable title.

Strictly speaking, Dig 2’s genre is most like a Metroidvania, but fans of Breath of the Wild will feel right at home in the game’s underground caverns.

Did you like defeating shrines? You’re in luck; with caves, puzzles must be completed to earn collectibles and power-ups. Just like shrines, caves feature additional hidden secrets apart from the main objective, for explorers and completionists.

Like Link’s stamina mechanics, the main character (Dorothy) has meters for water and light that the player has to keep an eye on and take into account while trying to reach new areas.

The game can be played nonlinearly, any time you wish to take a break from the main plotline to enhance your strengths.

Filling in Hyrule’s map by locating towers is not unlike uncovering new caverns and locating fast-travel points.

Special abilities can be unlocked that are very similar to the Champion Abilities in Zelda. I activated an especially helpful modification in SteamWorld which I lovingly referred to right away as “Mipha’s Grace.” Even the HUD elements share attributes in common, like how the special abilities indicate on-screen when they are ready to be used.

Don’t miss this title! Even if you don’t feel like you’re ready for “another Breath of the Wild,” keep in mind that this game is much smaller. SteamWorld Dig 2 doesn’t overstay it’s welcome.

It’s also plenty unique, with a creative world, interesting characters, and fun gameplay loops that keep you coming back and digging deeper.

TBC 005: Metroid: Samus Returns

Play

Samus is making a comeback! After a decade of misfires, the bounty hunter has returned to the starring role. This 3DS exclusive came out of the blue at E3, and a few short months later, was delivered to us along with amiibo figurines and special editions. After all the surprises and fanfare, how does the game hold up? The Two Button Crew hosts are here to discuss the controls, music, challenge, gameplay, and progression.
Ready for more TBC Podcast? We are an ad-free show, and you can support us on Patreon: http://patreon.com/twobuttoncrew
Get Your Daily Nintendose of Fandom on our YouTube channel: https://www.youtube.com/TwoButtonCrew
“Escape the Premises” Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0
http://creativecommons.org/licenses/by/3.0/

The Happiest Place on Earth

For many Nintendo fans, it is something of a rite of passage to visit the company’s only retail store in New York City. And when I mean “only”, I really mean it. The New York City store is the only retail storefront open to the public for Nintendo fans in the entire world. Every year, thousands of fans make the trek to the Big Apple to visit it. Why?

Because It’s Special

Nintendo New York (formerly known as the Nintendo World Store) is located in Rockefeller Plaza in the heart of the city. Before it transformed into a general Nintendo store, it was a Pokémon Center. For years, fans have made the drive or flight to visit the store. Sure, many come to New York for many other reasons, but stopping here is always a highlight. Some people, like myself, made the trip from Indiana specifically to go to the store, with other activities planned around it.

The store’s footprint is small… but it’s two stories, so the square footage is pretty sizable in the end. But the moment you walk in, you are in instant awe. Besides the eye-popping merchandise that smacks you in the face, the atmosphere and decorations just make you feel good.

Being the only Nintendo store in existence makes it special. It would still be special if others were to open up – which is what some fans are hoping for with the aforementioned renaming from Nintendo “World” Store to Nintendo “New York”. As it stands now, with only one store, it literally is akin to going to an amusement park, and you will look back on your visit there as fondly as if you had been to one.

Because It’s Fun

The Nintendo New York store is like nothing else. It is the hub of Nintendo goodness – one that you don’t even get when visiting the employees-only headquarters in Redmond, Washington, which I did when living in Seattle. If you are a longtime fan like myself, you will spend about a full minute just standing in the doorway with your mouth agape like I did. It is an amazing sight. The store just has a happy vibe to it – a Nintendo vibe, if you will. You are surrounded by beloved Nintendo characters, demo units, games, clothing and more. Much of the merchandise sold here is exclusive to the store. My traveling companion went wild in here when we went – she spent $471 before tax on plushies, T-Shirts, bags and more.

The store regularly holds fun launch events for major games. I was there in May of 2015, the day before the launch of the Wii U game Splatoon, and there was already a long line that stretched down the block in what would be almost 24 hours before the store opened on release day. They make game launches a huge deal with lots of fun, special guests, real life games and contests: they even held a mock fashion show for Style Savvy: Fashion Forward for instance. The pictures that accompany this post are from that time, and the interior has changed since the 2016 remodel.

On the second level you will find a small “museum” section. I believe they change them out every so often, but when I was there they had a section dedicated to the history of The Legend of Zelda with every imaginable game, manual, special edition console and accessories in a three section display case. In front of it was a “History of Nintendo Handhelds” exhibit with every portable console on display – even the obscure ones like the Game Boy Light (previously for sale only in Japan) and the Game Boy Micro. There were also a small aisle with individual cases for each of Nintendo’s home consoles from the NES to the Wii U.

The store is just flat out fun. It is fun to be in. I was in there for three full hours from 9am to just after noon, and it felt like I wasn’t there long enough. It’s a store that invites you to play and have fun, and celebrate Nintendo’s rich history without ever feeling too self-congratulatory. There is no Tom Nook stalking you around to pressure you to spend your bells on anything – you are free to be there as long as you want.

Because You Belong

Going to the store is not unlike going to a convention – everyone in there is a huge Nintendo fanatic, and it feels good to be around them. Your mileage may vary, but sometimes for me, it is tough to admit I am a Nintendo fan among my other gaming friends who specialize in Halo and Call of Duty. Nintendo is looked at as a console for kiddies, despite it being the original home to some of the best M-rated games ever like Eternal Darkness, the Resident Evil remake and Resident Evil 4. Admittedly, Nintendo has lagged behind in sheer hardware power for three console generations now, beginning with the Wii, then Wii U and now the Switch. But the draw of the Switch is its hybrid format of being a portable and a home console. I won’t talk about how awesome that is because if you like Nintendo, you are probably already aware.

But when you walk into Nintendo New York, you feel like you belong. No one will laugh at you for preferring Animal Crossing to Battlefield, or you spent over 100 hours playing Mario Kart 8 Deluxe instead of organizing your Destiny clan. And just like going to a Comic-Con, you don’t have to be ashamed of your preferences. The store encourages you to have fun and enjoy yourself, and there is no better place to do it than surrounded by Mushroom Kingdom pipe decorations and giant Bowser statues.

Because It’s the Happiest Place on Earth

Forget Disneyland. The Nintendo New York store is the happiest place on Earth. For all of the reasons I mentioned above – but the bottom line is that it is just fun. It’s like an amusement park without the lines (unless, of course, you are there for a game launch event). The employees are friendly. The shoppers are friendly. The music is friendly. The plushies are all smiling at you, and not in a creepy, Five Nights at Freddy’s way. It is an excuse for kids to be kids, and for adults to be kids again too, because it’s impossible not to become awash in memories of your own childhood when in the store and seeing everything they have to offer.


Eric “Flapjack” Ashley has been a Nintendo fan for almost his entire life! While he also has a special place in his heart for Sega, it is Nintendo that gets him worked up and the franchises that capture his imagination and wonder. Flapjack is hopelessly in love with Animal Crossing. When he is not playing video games, he is a social media guru, assisting numerous organizations with their outreach and promotions, and he is also a big horror movie buff. Follow him on Twitter and Instagram: @flapjackashley.

Donkey Kong Country: To Hate, or Not to Hate?


Simeon and Scott are trying to give Donkey Kong Country a fair shake here, even though they’ve never touched the game because of its graphics. Spoiler alert: they end up having a lot of fun and discovering some really challenging parts of the game. Extra spoilers: mine carts are involved. Beware the mine carts.

“Escape the Premises” Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0
http://creativecommons.org/licenses/by/3.0/

Switch is Selling, But 3rd Parties Aren’t Buying


Do you want the good news, or the bad news first? (Well, too late – we already recorded this episode.) As you’ll see in the video, the good news is that Nintendo is on a huge roll with hardware sales. The bad news is, some third parties are still holding out before committing to support the system with games. Will it be too late by the time they get on board?

“Escape the Premises” Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0
http://creativecommons.org/licenses/by/3.0/

Making Time for Gaming As Adults


The great majority of our viewers are adults, so you know what it’s like to try and squeeze a hobby into your schedule. You’re already busy, whether it’s with kids, work, school, or all of the above. How does one set aside time for gaming? What are some things you might have to say “no” to, in order to get that coveted console time in? Simeon and Scott have a few thoughts and ideas to share.

“Escape the Premises” Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0
http://creativecommons.org/licenses/by/3.0/

Octopath Traveler – Day of the Demo


Neither Simeon or Scott are big RPG players, but how can you resist a game that looks like Project Octopath Traveler? Especially when a free demo is available! This Square Enix title is coming to Nintendo Switch in 2018, but we’re going to take it for a spin and get some initial impressions of the game.
“Escape the Premises” Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0
http://creativecommons.org/licenses/by/3.0/