Nintendo’s New President & His Vision

Furukawa is taking Kimishima’s place as President of Nintendo in a few short months. But what does this mean for the company? Mr. F. has some big plans to earn more money, but the methods in which he wants to do so seem questionable at least. Let’s dive in!

“Exit the Premises” Kevin MacLeod (
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Switch Presentation 1 Year Anniversary Scott's Thoughts

One year ago, Nintendo held a live-streamed stage show in Tokyo, Japan. It was a multi-regional effort, with groups of translators working feverishly behind the scenes to help introduce the world to Nintendo Switch… I remember the day fondly.

We had been told the new console was supposed to come out sometime in March, and all we had was a brief video of the hardware being played by a group of attractive millenials—not a lot to go off. We had no idea as to the extent of the Joy-Con’s abilities, which games were going to be launch titles, what would come in the hardware box, how everything would be priced… it was an odd situation to be in as a Nintendo fan, planning to purchase the Switch in two months’ time, but being largely in the dark.

It was good to see Nintendo president Kimishima take the stage. Although he had stepped into the role shortly after Iwata’s passing, this January presentation was truly the first time that the company’s new leader addressed fans directly.
He’s not a showman; Kimishima is more of a down-to-earth businessman. He demonstrated some smart presentation skills by outlining all the important details first: release date, price, region-locking (or lack thereof!), and paid online services were all touched on at the beginning.

I’ve been trained over the years that when Nintendo says “release date March” that it usually means “launching around March 31st, might as well be April” so the earlier-than-expected release date of March 3rd instantly pleased me. The console’s price point was satisfying (though I’m still taken aback by how much accessories cost). Shortly after setting the facts straight, the president stepped aside and allowed developers to take over the show and focus on the fun!

I was on board with Switch from the moment the show began. One of the first things described about the new console is how it was conceived of a combination of elements from Nintendo’s past consoles; a little DNA from all prior systems made its way into the formation of Nintendo Switch. Throughout the show, I was quite surprised how much of the Wii I recognized in the Joy-Con controllers and games like 1-2-Switch.

It was really fun seeing the wide variety of software being developed for Switch. We finally got closure on some of the initial teases with Mario kart and Splatoon, figuring out which games were sequels and which were ports. Nintendo sure dragged out the Breath of the Wild release date, though—clearly having a bit of fun at the audience’s expense. (When the jibing ends with the revelation that we get a gigantic open-world Zelda game at console launch, we quickly forgive them for stringing us along.)

My attention was rapt on the presentation from start to finish. Fellow Crew member Ryan had to work during the live stream, so he entrusted me with his online accounts and payment information in order to snag a pre-order in his absence. I was refreshing webpages like a madman, hoping that Nintendo would allow their retailers to take pre-orders that night and praying that I could go through the checkout process fast enough.

I needed TWO consoles, one for myself and one for my poor friend who had the remainder of a night shift left before he could catch up on the news. Here’s the problem, though: we weren’t expecting the neon Joy-Con bundle to be announced, so now I didn’t know what to pre-order (I couldn’t reach him by phone)! I was even having trouble making up my own mind as to which bundle I preferred.

Best-Buy updated their website with Switch pre-orders and my fingers flew across the keyboard like a blur. Before I let out my pent-up breath, two neon Switch consoles were in my digital shopping cart. Proud of myself for securing the goods, I went to lay down and try to get some sleep after all the wild excitement.
A few hours later, Ryan gets home and starts watching the Switch presentation. I receive a text that reads “Please tell me you ordered the grey Joy-Con bundle!”

TBC 007: Switch, Nintendo, and the New Year


With 2017 coming to a close, it’s time to remember the year fondly. We’ll quickly set our sights on 2018 as well, theorizing what Nintendo’s next moves will be as well as discussing what needs to change about the current Switch situation. Happy New Year everyone, and thanks for being a part of the Podcast Crew!
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“Exit the Premises” Kevin MacLeod (
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What if Nintendo Shut Down Tomorrow? Scott's Thoughts

Nintendo is older than your Grandpa, and they’ve stored a lot of money in the bank over the years…

They could afford a couple Wii U disasters in a row—even another Virtual Boy or two—and still be in business.

But hypothetically, let’s say they chose to shut down tomorrow. Upper management wants to take their money, lay everyone off, and close their doors.

I think I would actually be completely fine with this.

Sure, it’d be sad on multiple levels. Many hardworking developers, designers, marketers, production facility workers, and more would lost their jobs.
Loose ends would be left dangling off our favorite franchises, and we’d never know if Mario and Peach finally got married.
We’d always wonder what the next console would look like.

On the bright side, however, I would still get to be a Nintendo fan for life. See, the company has already produced thousands of products in the form of games that span generations of hardware. Realistically, I’ve only played a fraction of these experiences.

My collector sensibilities would kick into high-gear, knowing that there was now a cap on the quest.
I could try to play, beat, and 100% every Nintendo game ever made, and I could make videos and podcasts about the journey for years to come.

They’ve supplied me with a lifetime of entertainment.

BotW DLC News, Namco & Square Exclusives!

It seems like Switch is actually picking up steam with third-parties! Sounds like a lot of exclusives are under development right now, just like Breath of the Wild’s winter DLC is! That, and more on this week’s installment of Nintendo news.

“Escape the Premises” Kevin MacLeod (
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Important Staff Up and Coming at Nintendo


Fresh blood is pumping in the Nintendo corporation. New staff members are being hired, given more creative freedom, and more responsibilities. Today, we take a look at some of the new faces behind the Big N and discuss what kind of impact they’re having on the company!

Corey Bunnell’s Story

“Escape the Premises” Kevin MacLeod (
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Yamauchi and His Enemies

The Iron Fist in the Silk Glove.

Hiroshi Yamauchi was one of Nintendo’s former presidents, who oversaw the company through its formative years of becoming a video game powerhouse. His leadership style was harsh, and his legacy is controversial. He was a very different man than Iwata or Kimishima that we have come to know and love, so let’s take a look at how he differed and how he helped Nintendo become what it is today.

“Escape the Premises” Kevin MacLeod (
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6 Ways Nintendo Can Nail the Switch Presentation

In less than a week, Nintendo will be blowing the lid off the Nintendo Switch secrecy container and giving us a complete look at their upcoming console. Nintendo fans are getting an early-E3 gift this year because Nintendo isn’t waiting until the industry’s standard slot for big reveals – they’re launching the console before the summer!

We’re going to see the Switch’s launch games, release date, pricing, and hidden features in just a matter of days.

Like any good Nintendo fan, I’m crossing my fingers for the Big N and hoping that they smash this Presentation out of the park. They’ll be taking the stage and streaming live from Japan (that’s why the broadcast is coming to us at such an odd, late time of night on a Thursday) – and they’re a bit out of practice on the live show front.

I’m relieved to hear that they’re stepping up to the plate and introducing some showmanship to their full Switch unveiling, but I’m equally nervous. Nintendo’s president, Kimishima, has had next to no contact with Nintendo fans since he stepped into the late Iwata’s office. Reggie and Aonuma have been appearing mostly in recorded formats, where multiple takes are allowed to get messaging across right… but not so on a live broadcast. On Reggie’s live appearance with Jimmy Fallon, you could feel a lot of that nervousness in his presentation and hear the stuttering that comes with a lack of practice.

I hope everyone is rehearsing right now – that should be priority #1.

Misgivings aside, what will be the most important part of the presentation is the information, and I’ve arranged a simple list of things Nintendo can do to knock this one out of the park. Their initial reveal trailer was well-crafted and received positively, so here’s what they can do to maintain that momentum and keep the positive buzz around their console-portable hybrid:

Virtual Console Done Right

The launch lineup needs to be strong in quality, but I’ve grown to expect only a handful of games. On a console which almost surely cannot be backwards-compatible via hardware, the VC service is going to need to step in and keep us busy on our shiny new Switches.


The Virtual Console should be the Netflix of gaming.

Something has to be done about the historically abysmal Virtual Console library. The slow drip-feed of mediocre games with email notifications sent weekly just isn’t doing it – and surely Nintendo’s digital sales figures reflect that.
Open this thing up, Nintendo! I would encourage the company to look at a subscription model as opposed to piecemeal sales. The VC should be the Netflix of gaming, where we’re sending them $10 a month to have access to a growing catalog. I guarantee their profits would increase.

Purchase History

If they make me repurchase my digital games one more time, I’ll… well, I won’t. I’ve already boycotted the SNES games on 3DS and I’m sending the message that I won’t double dip for them.

You must reward your loyal customers, not punish them for being early adopters.


The NES Classic Edition blows Wii U out of the water as far as emulation goes – the NERD team at Nintendo (Nintendo Europe Research & Development) nailed it, and I don’t think I’ll be able to go back to the dim and muddy appearance of Nintendo’s other methods. Let’s not go halfway with the Switch – go all out and make it a service worth paying for!

Muti-SKU Positioning

Do you forget sometimes, that Wii U was sold in Basic and Deluxe models at launch? This was a new move for Nintendo, but it certainly paid off. What may have seemed like a really high entry price at $350 instead seemed like a worthy upgrade over the Basic console. And what true Nintendo fan (who actually watches these presentations) wants to be “basic”? Sure, the white Wii U sold a handful of consoles but it was primarily there for positioning, and I can’t blame Nintendo for implementing that marketing tactic. In fact, I think it’s smart. It provides a logical choice for casual and hardcore fans alike – and consumers love having choices between product models.

I hope Nintendo continues this trend and offers Basic and Deluxe switch packages.

The basic one would have a console with less storage, Joy-Cons, and a tech-demo game (think Wii Sports/Nintendo Land) packed in, while the deluxe version would have larger storage, a Joy-Con grip, and Breath of the Wild packed in.

Zelda at Launch

Nothing has been more frustrating to me than the messaging around this game’s release. Nintendo announced this game in 2014 and has sent nothing but mixed signals since then, delaying the game, saying trust us this will be out in 2015 just after Star Fox (also delayed) and delaying it again. Fine – I actually believe that delays can actually benefit a game – but they STILL aren’t committing to March for us to see Zelda! Yet. It needs to be confirmed for Switch launch day and release on Wii U at the same time.

I don’t even need a whole lot of coverage on the game during this presentation – we’ve been seeing more and more of it for a few years now. It was the only thing at E3. We’re just ready for the game to be available to purchase! The ambiguous “2017” release date that they’ve been very careful to not expound on has got me worried. In order to nail this Switch Presentation, Nintendo needs to confirm that the development is not in fact as troubled as it seems. Imagine the negative buzz around yet another Breath of the Wild delay.

Leave Handholding to the Parents

Alright Nintendo – in the Switch reveal trailer you marketed this console to adults, so you won’t be restricting our online communication, RIGHT?

If they want this game to be popular with the crowd that it looks like they’re targeting, then let’s see it. Let’s see this console come unrestricted out of the box – voice chat, parties, etc. All the features that have been staples in competing products for the last decades.

If parents want to implement controls – great – let them. It is their job, not Nintendo’s.

Preorders The Day Following

Rather self-explanatory. No one is going to want to run out to their store at midnight on a Thursday evening with work the next day – but Friday, that’s a different story! We’re gonna be all hyped up on the Switch from the Presentation and Nintendo better be ready to receive our money! (Well, the retailers – but  you know what I mean.)


This is absolutely critical. Most of Nintendo’s missteps in the last few years have been production related.

  • Pokemon Go Plus
  • amiibo
  • NES Classic Edition

That bullet list right there represents literally millions of dollars left on the table (and/or scooped up by scalpers) due to under-production.

Nintendo’s been playing far too conservative with their production runs.

They have the capital, so they need to make more of these consoles. 2 million worldwide (the rumored figure) is not enough at launch – the Switch reveal trailer already has that many views! Sure, not everyone who watches the video will get one at launch but the same can be said in reverse for the people that will buy it who have not yet watched the trailer.

Up that number. Fill those shelves. Not being able to get a Switch on launch-day when you’re a die-hard Nintendo fan would be a huge red-flag, and that’s what has happened with the aforementioned hardware launches!

And those are my thoughts! I think my blog post came across in a negative tone, but I’m actually truly excited for this presentation. I think Nintendo will nail it, and I think they’ll surprise me to boot.

Of course, stay tuned at TBC for full coverage of the event. We’ll be making shows and live streaming this weekend!