Switch: The Name, Branding, and Marketing

Just be yourself and try to have a good time.

Goodbye Wii Branding – Nintendo Switch is hailing in an all new era for the company. This new console is being marketed to adults, without a gimmick in sight. Let’s discuss!

Shot by Alex Campbell

“Escape the Premises” Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0

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Scott is an author and a lifelong fan of video games. Conqueror of punishing platformers such as Celeste, Super Meat Boy, N+, The Impossible Game, and Super Mario Bros. 2: The Lost Levels. You can find him constantly changing his main character in Super Smash Bros. Ultimate, stuck inside a VR headset, or helplessly addicted to Fortnite.

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