On December 14th, Atooi launched Mutant Mudds collection for $15. It contains the 1) Deluxe version of the original game, 2) the Super Challenge title, and 3) a new puzzle game called Mudd Blocks.

The developer even allowed pre-purchasing during the week leading up to release. Here’s the awesome part, though: the game was discounted for those who purchased the game before launch!

At 33% off, you could get the whole package for $10 by essentially “pre-ordering.” On December 14th, the price went back up to $15.

This is how brands gain loyal customers.

Many other creators will release a game, be disappointed by sales, and slash prices in a few weeks or months. The problem with this (common) method is that it burns those who supported the game, bought early, and paid full price.

Essentially, it teaches customers “don’t buy from me on launch day; prices will be lower soon.”

Mutant Mudds did it right be incentivizing early adopters and loyal fans to get the best deal up front.

P.S. I didn’t take the plunge on this offer. Some fans of the studio waited to pay full price on launch day, and others (like myself) are holding out for the physical version to launch!